Oleg Korneitchouk
Proven Headlines That Work
One of the most important pieces of any advertisement – the header.
How do I get a browser into a customer? Well the first step is to introduce them to your product and that is accomplished through an intriguing headline. I recently read a post from copyblogger and thought is it share worthy
http://www.copyblogger.com/proven-headline-formulas/
No need to reinvent the wheel.
Dave Lakhani – Persuasion Seminar
A persuasion and neuro linguistic programming (NLP) master, Dave Lakhani, trained by Richard Bandler himself, gave a 2 hour seminar on persuasion. Lots of great tips.
For more information on him, you can check out his books
Filed under Marketing, Psychology
Awesome Ad #1 – Viagra
Source: http://www.nuffy.net/pics/misc/advertising/creative_commercial_12.jpg
Filed under Marketing
Happiness to the 3rd Degree
In a rather recent two part study by Nicholas Christakis and James Fowler, our own happiness is affected by the people we are friends with, their friends, and their friends’ friends. Our level of happiness is affected by people we might not even know.
The first part of the study consisted of following 4,739 participants over a period of 20 years. They asked them to rate their level of happiness. Likewise, they also rated the happiness of their networks (neighbors, family, friends), their network’s networks and their network’s network’s networks. What was found? Happy people have happy networks. Additionally, your happiness can be increased by people whom you have never met.
The second part is conducted online where they pulled basically the same experiment but with college students on facebook and happiness was rated by smiling photos. The same results were found.
What should we take away from this? Surround yourself with happy people, tell those people to do the same and pass it down, and you will be a happier person.
Filed under Personal Development
What Makes A Leader?
It's a very nice!
Leadership – We all want it but what exactly makes a good leader? Luckily, you are not the only person who has asked this question. Social psychologists have studied what makes great leaders and have found interesting results.
Is there a leadership personality?
Through many studies, psychologists such as Linda Albright and Michael Chemers, have found there to be a weak relationship between personality and leadership abilities. Compared to non-leaders, leaders are slightly more extroverted, charismatic, intelligent, socially skilled, open minded, ambitious, less neurotic and confident in their leadership abilities.
However, there are few personality traits that correlate strongly with leadership effectiveness. University of California’s Dean Simonton collected information about 100 personal attributes of all of the United States presidents, such as educational experiences, occupations, personalities, and family backgrounds. Only three variables correlated with how effective of a president he was while in office: height, number of books published and family size. The taller, smaller sized family and greater number of published books, the more effective of a leader they will likely be. All other traits were uncorrelated.
What is the best leadership style?
A theory developed by University of Washington’s Fred Fiedler called contingency theory of leadership states that there are two types of leadership styles – task-oriented and relationship-oriented.
Task-oriented leadership is more concerned with getting the job done than with the groups’ relationships and feelings. Relationship-oriented leadership is the opposite, more concerned with relationships. But which is more effective? The answer lies in the amount of power given to the leader.
Task-oriented leaders perform well under high-control or low-control situations.
Relationship-oriented leaders perform well under moderate-control situations.
When the leader has either high or low control of the situation, the subordinates need a well structured and well defined goal plan which is provided by the task-oriented leader. In a moderate control situation, the group needs to maintain the good relations in order to keep the group working smoothly and therefor relationship-oriented style works better. So adjust your leadership technique accordingly.