Oleg Korneitchouk - Marketing, Psychology & Web Development

Influence by Robert Cialdini Book Review

By Oleg on 08/02/09

Influence by Robert Cialdini Since the dawn of humankind, humans not only survived but thrived because of interpersonal communication. The ability to communicate with one another has resulted in our superiority over all of Earth's other creatures. Being … Read on.

Cheaper Is Not Always Better

By Oleg on 07/08/09

I see this mistake made by people and businesses all the time. They have a product they want to sell and figure "If I price this significantly lower than all my competitors, people will buy from me instead." WRONG. Most people associate lower cost to… Read on.

Proven Headlines That Work

By Oleg on 06/22/09

One of the most important pieces of any advertisement - the header.How do I get a browser into a customer? Well the first step is to introduce them to your product and that is accomplished through an intriguing headline. I recently read a post from copybl… Read on.